You’re aware that your queue needs a makeover, but perhaps you are still waffling over the best way to transform that waiting line. You strive to create a waiting line that is efficient, productive, and that eliminates pain your customers feel when they’re forced to wait in an arduous line. As many organizations turn to technology to solve a wide array of business challenges, the same can be said for the waiting line. Electronic queuing is becoming the technology of choice for retailers and other service-oriented environments for its ability to cut wait times and enhance the customer’s waiting line experience. Here are four key qualities to look for in an electronic queuing system:
Often organizations shun the idea of implementing new technology (in any area of their business) over concerns it will interfere with existing infrastructure or IT security they have in place. Worse, that it will require valuable IT resources to install. Finding a stand-alone wireless electronic queuing system can eliminate this concern and allow for simple, fast installation. The self-contained architecture of some wireless queuing systems means that it can work independently from other networks, keeping business and operations information safe and secure in its separate environment.
The queue you have today might look a lot different tomorrow. Your electronic queuing system should be able to easily accommodate any configuration with minor modifications or updates. Today’s electronic queuing systems can support a variety of queue formations – including single-line single-server, multi-line multi-server, and single-line multi-server.
It might seem like a silly little detail but the inclusion of station lights at each register or service station provides an important visual cue that can truly help keep a line moving. Station lights should work in conjunction with the electronic queuing system to help customers easily make their way to the next available cashier or agent. Lights that are tuned into the electronic queuing system are also helpful for anyone who is hard of hearing and may not be aware of audio cues hailing them to move ahead in line.
Your greatest return on your investment in an electronic queuing system is likely to be most evident through the system’s built-in digital signage. Digital displays can be used in a multitude of ways to hail customers from their spot in line, while still communicating with the people who remain in the queue. Digital monitors can be programmed to display promotions, information, videos, advertising stills, and other types of media (from cartoons to commercials) in order to keep waiting guests distracted and entertained. Notably, between-queue messaging can decrease perceived wait times up to 40 percent and, for retail environments, can increase impulse sales at checkout by as much as 400 percent. Learn more about how electronic queuing can enhance your queue management efforts. Speak with a Lavi expert today.