4 formas de llevar los dispositivos móviles a sus filas de espera

Not long ago, a nice website was enough to engage customers and draw in new sales. While the value of a good website still holds, engaging customers and prospects through mobile is now at the top of many business agendas. Even in the queue, mobile can play an important role. Here are four ways to bring the power of mobile to your queue to improve the customer experience, speed up service, and build your brand image.

1. Send “next in line” alerts

In a virtual queue arrangement where customers register for service then wait to be called to service, mobile can be extremely useful and appealing. Use a mobile connector to automatically send text alerts to customers when it’s time to return to the queuing area for service. This application of mobile gives customers more freedom to leave the immediate area and continue to shop or run nearby errands while waiting.

2. Get social with it

When people are waiting in a line looking for something to pass the time, it’s a safe bet that they’ll be pulling out their smartphone to check their email, send a few texts, or browse social media. Try adding digital signage to your queue, featuring messages that encourage customers to engage with your business in social media.

3. Reserve a spot in line

Consider adding a queuing component to your existing mobile presence, allowing customers to first find your business, then immediately secure a place in line as they travel to your location. This service can extend to pre-scheduling a place in line hours or days in advance.

4. Push queue-related notifications

Perceived wait is just as important as the actual wait, and it’s common for customers to overestimate how long they’ve been waiting. Mobile technology is the ideal solution to notify customers of wait times—both positive and negative. Long wait times can be explained and short wait times can be promoted to bring customers in sooner to take advantage of the quick service. Mobile technology is developing daily, as are the opportunities to interject this always-on medium into the queue. How will you use mobile to your advantage?