In-queue merchandising offers several key benefits. Merchandising in the queue allows you to extract value from otherwise unused space; it gives you the opportunity to garner last-minute impulse sales from customers as they wait to check out; and it keeps customers engaged and focused less on the “pain” of waiting. These benefits, however, are not just reserved for large retailers or large spaces. Even a small queue can reap the rewards of in-queue merchandising by implementing unique solutions that take up minimal floor space. Here are some ideas:
You can pack your queue full of great merchandising without overdoing it or clogging up the limited space you have available. Space-saving merchandising solutions for smaller queues are worth the time and the minimal space they occupy. Try our online Queue Builder app to design a merchandising solution for your queuing space.
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