The ability to manage business operations with real-time information is invaluable, especially in the high-energy, fast-paced world of amusement parks. And perhaps one of the single most critical areas of amusement park operations is the management of queues. Those long, winding lines that make up a large part of the guest experience have a lot to gain from being managed with real-time data. Queue management technology allows managers to tap into real time data about the status of their queues across the park in order to manage customer satisfaction, staffing, and overall efficiency of park operations. Intelligent queue management systems—regardless of the technology you use to accomplish the task—offers numerous benefits:
1. Know your queue counts
How many people are in each queue at a given moment? This is perhaps the most basic yet critical benefit of queue management technology: the ability to count people in the queue. From these numbers decisions can be made as to whether new lines need to be opened up or more resources brought on board.
2. Inform your guests
Known waits feel shorter than unknown waits. Intelligent queue management technology can use real-time data to estimate waiting times based on queue length and average service rate, and display those estimations through digital displays positioned strategically throughout the queuing area. This information can not only help to keep perceived wait times in check, but also aid guests in their planning of the day. For example, parents will be grateful to know if there is time to shuffle one child off to the restroom before they reach their turn on a ride.
3. Plan Ahead
With access to historical data, queue managers can forecast staffing and other queuing resources to maintain optimal wait times and productivity. Queue management technology using real-time data and historical analysis can predict guest arrival based on season, time of day, and other variables.
4. Stay Ahead
A ride has broken down. A guest becomes sick on a ride. A concession stand is backed up at lunch time. Occurrences like these are commonplace in an amusement park, and every time such an incident occurs it can create major line backup. With the right queue management technology in place, queue managers can receive real-time alerts via text or email to let them know when a queue has fallen out of sync, enabling them to manage accordingly While amusement parks may seem like utter chaos to the outsider, successful parks are finely tuned operations that value top-notch customer service and make every effort to provide it, especially when it comes to waiting lines. Speak with a Lavi queue management expert about what intelligent queue management technology can do for your amusement park.
