Getting to Know the All-Important Stanchion

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Última actualización: June 18, 2014Perry Kuklin

As a manager, you understand the important role waiting lines play in your business. They can be the determining factor between a completed transaction and a lost customer. In building your waiting line, stanchions serve as essential tools in creating a positive customer experience.

What is a stanchion?

A stanchion is defined as an upright bar, post or support. In regards to queuing, stanchions come in a wide variety of styles, materials, and sizes to fit the needs of various queue formations in an array of queuing environments. Some of the most common stanchion varieties include traditional post and rope and retractable belt stanchions, each designed to clearly designate “the line.” There are also numerous stanchion bases that essentially “hold” the stanchion in place. Floor mounted, magnetic, weighted steel, or rubberized bases each provide a level of security for the stanchion and a degree of mobility for you to easily or not-so-easily reconfigure the queue. Now that you know structurally what a stanchion is, here are 5 reasons why stanchions are must-haves for any queue management system:

1. They define the line

Stanchions provide clear clues to the location of your queue and the various steps your customers will take on their way to completing a transaction. Not only will customers recognize the waiting line itself through the presence of belted stanchions, but the inclusion of post-top signage clearly indicates where the line starts, where to wait and if customers are called to any specific action before reaching the point of service.

2. They direct customer flow

Stanchions are a foundational element in facilitating customer flow. You can configure lines in a number of ways by using retractable belts, velvet ropes, or rigid rails in conjunction with your stanchions. You will guide customers through your line in an orderly fashion arriving at the point of transaction as efficiently as possible.

3. They expand and contract lines

Customer traffic can increase and decrease at various degrees over a given period of time, be it seasonally, weekly, daily, or hourly. Stanchions allow your line to easily scale up or down based on the flow of customers, through belts that can be easily removed from stanchions to shorten a line during slow periods or connected to expand the line during busy periods.

merchandising-setup

4. They create a foundation for merchandising displays

Looking to create an in-queue merchandising display? Merchandising display panels attach to stanchions to be used in combination with belts for a comfortable and entertainment-driven wait for customers while increasing the business value of the waiting line.

5. They enhance safety

An organized line is a safe line. Stanchions establish boundaries and create queue formations that are fair and logical enhancing customer safety and satisfaction. As you can see, stanchions are must-haves for your queue management system and with so many different types of stanchions from which to choose, the right solution is available to build any type of waiting line for any environment.

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