La infografía revela porqué las empresas deben invertir en la experiencia del cliente

Zendesk, a company providing a unique approach to customer service and help desk support by focusing on customer engagement that enables businesses to strategically and effectively “listen, respond and delight their customers,” released an infographic that valuably highlights why businesses should be investing in the customer experience. The infographic does more than just explain why “good experiences grab customers.” It also reveals the top reasons why customers switch brands and how the “power of persuasion” rests in the hands of trusted sources not advertising. Trusted sources include family members, colleagues and friends. Although Zendesk focuses on exceptional support systems for customer service their concept can be applied to the whole customer experience. If word of mouth is the most trusted source for product and service reviews and referrals, then managing the customer experience from start to finish should be at the top of any business’ list of priorities. Special attention should be paid to the waiting line experience as retailers and service providers often lose and retain customers based on this critical aspect of the customer’s journey. Zendesk also provides you with a peek at companies that are “doing it right.” Take a look at a number of businesses across various industries that have proven to rank among the best in customer loyalty.