For most retailers, the checkout area is the last opportunity to entice customers to add items to their baskets. For one leading U.S. retailer, the checkout area was one of its fastest-turning, highest-margin categories. The company sought opportunities to improve it even further.
The retailer chose Lavi Industries to provide merchandising fixtures that would combine in a flexible, seamless way with the company’s merchandise selections. It was important that the solution be modular to easily adapt to numerous store footprints, flexible to accommodate a variety of merchandising planograms, and simple and straightforward to install.
Our NeXtrac In-Queue Merchandising solution was ultimately adopted by more than 1,200 of the company’s stores and resulted in 38% unit growth increase, 64% transaction growth increase, and 130% sales growth increase over stores that did not adopt the NeXtrac solution.
Why did the retailer choose impulse merchandising fixtures from Lavi Industries? Here’s what they told us:
With NeXtrac, the retailer was able to increase available merchandising space and maximize sales per square foot without expanding the footprint of the checkout area itself.
NeXtrac allows retailers to quickly move or swap out panels, create angles, or add messaging using the portable, modular components.
With NeXtrac’s hinged connectors and other innovative features, retailers can make the merchandising solution work in practically any space.
NeXtrac in-queue merchandising keeps customers occupied while they wait, thereby reducing perceived wait times.
With merchandise placed attractively and conveniently in the checkout area, the retailer saw a marked increase in impulse sales.
To learn more about how and why this leading U.S. retailer leveraged the Lavi Industries NeXtrac In-Queue Merchandising Fixture solution, download our Retail Case Study: Effective Impulse Merchandising at Checkout.