October 11, 2011 | Categories: Signage & Wayfinding
Foot Locker has rolled out a new feature in some of its locations that provides consumers with a more connected and immersive in-store experience.
Trials for interactive digital signage boards that allow consumers to customize their hats are currently being conducted in European Foot Locker stores, Retail Customer Experience reports.
According to AV Interactive, 32-inch touchscreen digital signs have been installed in Foot Locker locations in Milan, Paris and London.
The screens are placed in the store's New Era cap section and offer a blank template on which users can design personalized hats using different colors and stencils. The screens also allow customers to view New Era's company history and other brand information.
The news source notes that thus far, consumer feedback for the digital signage has been positive, and screens are expected to be installed in other European stores after the trial finishes later this year.
New Era announced in July that it would be restructuring its global product teams and investing in more research in order to reach emerging markets outside of the U.S.