September 28, 2011 | Categories: Signage & Wayfinding

Most consumers fail to grasp the power of digital signage despite that fact that 70 percent of Americans are exposed to portable signage and video screens each month, according to an Aribtron study.

An infographic from Digital Signage Today explains the impact of digital signage and how the technology affects the everyday lives of consumers.

Examples can be seen almost everywhere. For example, in text-to-screen software at bars, mini-TVs in taxis, wayfinding in hotel and building lobbies, digital billboards, targeted ads in gyms, LED scoreboards at sporting events, retail storefront signage, mass transit signage and point-of-sale signage at grocery stores.

According to the news source, the global market for digital signage will grow from $1.3 billion in 2011 to nearly $4.5 billion by 2016. This includes displays, sign stands, media players, software installation and maintenance costs.

Retail Customer Experience notes that with a digital sign, retailers can "find measurable increases in incremental revenue associated with products and services displayed on the signs - even more so than traditional printed point-of-purchase displays."