Lavi Industries, a leading provider of queue management and customer flow solutions, announced today its partnership with Qmetrix, a leading provider of customer frequency technology, by acquiring a 50% share of the company through its German affiliate Via Guide Gmbh, a European provider of crowd control and public guidance solutions.
Qmetrix develops technology solutions that measure, monitor, and manage waiting lines and other areas where people move through or congregate. Its technology captures customer frequency data points such as queue time and queue length utilizing proprietary sensors that allow for the accurate counting of people. It then generates highly sophisticated, time-dependent analyses such as arrival profiles or throughput rates which can be accessed through the cloud in real-time via customer-facing display monitors, or back-room dashboards, reports and alerts.
For standing queues, the sensors are seamlessly integrated into Lavi Industries’ Beltrac stanchions, providing a quick and easy installation. Queue data is transmitted wirelessly from the built-in post sensors, which are powered via embedded batteries.
Lavi Industries will handle sales and marketing for the new partnership, serving as sole worldwide distributor, delegating the European market to Via Guide. “The synergies between Qmetrix and Lavi Industries are many,” said Gavriel Lavi, President and CEO for Lavi Industries. “The Qmetrix technology perfectly complements our queue management offerings and aligns with our goal of enhancing a business’s ROI while improving the customer experience.”
About Lavi Industries
Lavi Industries was founded in 1979 for the purpose of providing architectural products, crowd control equipment and signage that meet the highest quality standards for commercial and retail environments. Its solutions — Beltrac® stanchions, NeXtrac® store fixtures, Qtrac® electronic queuing systems, and Directrac® signage systems - can be seen worldwide within a broad industry base, including airports, restaurants, government facilities, banks, hotels, and retail stores. Lavi Industries serves its customers from its corporate headquarters in Valencia, California, and its East Coast manufacturing and distribution facilities in Brewster, New York.
Qmetrix is a leading provider of customer frequency technology. Its’ range of products and services extends to markets including airports, retail, and convention centers. Qmetrix solutions provide operation management with the right analytics and reporting to optimize customer flow and customer satisfaction.
Director of Marketing
Lavi Industries Inc.