Valencia, California - Crowd control and queue management are primary concerns during the Black Friday weekend that marks the official start to the holiday shopping season. There were a record-breaking 247 million shoppers browsing and buying in stores and online from Thanksgiving Thursday to the following Sunday last year – an increase of 21 million over 2011, according to the National Retail Federation (NRF). Retailers must plan ahead. Lavi Industries’ newly updated and expanded Black Friday 2013 e-book outlines the best practices for crowd safety and queuing.
The 19-page e-book includes updated figures from last year’s publication, as well as four pages of expanded content that outlines guidelines from the NRF and Occupational Safety and Health Administration (OSHA). Planning for the expected – and unexpected – is covered, along with pre-event setup tips, advice for handling emergencies, and methods for effectively communicating with customers. The e-book also breaks down the most effective queue management solutions that will keep the weekend profitable while boosting employee productivity, including single-line queuing, electronic queuing, in-line merchandising, and real-time queue management.
The content of this e-book has been streamlined to offer the most relevant information to retailers so they can begin to put a Black Friday crowd management and queuing plan in place. Visually engaging, the tips and mistakes to avoid are easy to follow so that Black Friday weekend preparation can be an exciting challenge to overcome, rather than a retailer inevitably that must simply be endured.
“By planning for crowds using smart queue management methods, retailers can enjoy a more successful and profitable weekend,” remarks Perry Kuklin, Director of Marketing and Business Development for Lavi Industries. “Our goal with this expanded and updated 19-page e-book is to help retailers wisely prepare for this demanding time of year.”
To download the e-book, visit http://lp.lavi.com/black-friday-ebook-2013.
Additional information on using the latest queuing technologies to enhance the customer experience is available at www.lavi.com or by calling 888-285-8605.
About Lavi Industries
Based in Valencia, California, Lavi Industries is the premier provider of public guidance and crowd control solutions in North America. Leveraging its portfolio of world-class brands – Beltrac® stanchions, Directrac® signage systems, Qtrac® electronic queuing systems, and NeXtrac® in-line merchandising systems – Lavi has helped the world’s leading companies effectively guide people in, through, and out of their facilities. More information is available at http://www.lavi.com.
Director of Marketing
Lavi Industries Inc.