Phone Orders: (888) 285-8605 Cart: Cart is Empty  
Crowd Control News
Thursday, April 24, 2014 
Lavi Industries Introduces Infographic for Planning a Flexible and Effective In-Line Merchandising System
New Infographic for Retailers Highlights Why Merchandising Matters in the Queue
Lavi Industries Releases 2013 Black Friday Crowd Management E-Book for Retailers
New Guide Highlights Queue Management Technology and its Impact on Customer Experience
Lavi Industries Raises Money for Oklahoma Tornado Relief
Lavi Industries Releases E-Book on Queuing and Its Impact on Customer Service
Lavi Industries: 2013 Retail Technology Investments will Emphasize Mobile and In-Store Analytics to Deliver Superior Customer Service
Lavi Industries Announces Real-Time Queue Analytics for Intelligent Queue Management
Lavi Industries New 'Qtrac Media Manager' Centralizes Control of all In-Store Electronic Signage and Digital Messaging
Lavi Industries ‘Virtual Queuing’ Technology Takes the Wait out of the Retail Checkout Process
Lavi Industries ‘Qtrac CF’ Delivers Ultimate Single-Line Queuing Solution
Lavi Industries to Introduce Advanced New Public Guidance Technologies at NRF 2013 Booth #2727
Study: Signage has positive effect on bottom line

October 12, 2011 | Categories: Signage & Wayfinding

A case study of businesses in the specialty retail, retail banking and lodging industries revealed companies which invest in signage typically see a positive return on investment.

Researchers from the University of Cincinnati conducted a national survey of more than 160 large and small businesses over the course of one year. The results of the study, called Understanding the Economic Value of On-Premise Signs: A Study of the Impact of On-Premise Signage and Criteria for Evaluation, were presented this week at UC's annual National Signage Research and Education conference.

"As a result, we found that businesses that pay attention to their signage and invest in the design and placement of signs get better results from their investment," said Jeff Rexhausen, associate director of research for UC's Economics Center. "Signs communicate information, and buyers and sellers both benefit from better communication of that information."

Researchers also found that 75 percent of businesses changed their signage designs over the past five years, altering aspects such as look, type or illumination.

Noobprenuer points out that proper signage can benefit stores this holiday season, as owners may be able to encourage customers to shift from "lookers" to "buyers."

Related Articles
A quick history of signs 01/11/12
January is international wayfinding month 01/27/12
Phone Orders Call Now: (888) 285-8605
Web Site v1.0 (Build 7.3) (03/28/2014 08:49 AM) / Ready-Flex-Go v1.5 (Build 2.0)