Directrac Sign Stands

Directrac is Lavi's premium freestanding sign stand system for high-traffic commercial environments. Directrac combines double-sided visibility with a patented slide-out media cartridge that allows graphics to be replaced in seconds without disassembling the sign. Because the cartridge remains hidden and secure when installed, Directrac delivers a clean, professional appearance while making routine message updates fast and simple. It's commonly used in locations where information and promotional messaging change frequently, like airports, theaters, retail stores, healthcare facilities, hotels, and convention centers.

Directrac Sign Stands are available in two standard frame sizes to suit different communication needs:

• 22" × 28" — Ideal for wayfinding, customer guidance, promotions, and informational messaging in lobbies, retail environments, and queue areas.
• 24" × 36" — Designed for larger graphics, including movie posters, directories, promotional campaigns, and messaging that needs to be seen from greater distances in high-volume facilities.

Both sizes feature the same patented slide-out media cartridge, double-sided display, and commercial-grade construction, allowing you to choose the format that best fits your space and messaging requirements.

Yes. Lavi offers complete-house graphic design services for Directrac media cartridges.

Whether you already have artwork or need help creating branded messaging, promotional graphics, directional signs, or wayfinding displays, our in-house professional graphics design team can design, print, and produce inserts for your Directrac Sign Stands. 

Both Directrac and Edge Tower provide high-quality commercial signage, but they're designed for different communication needs.

Directrac is best when messaging changes frequently. Its patented slide-out cartridge allows staff to replace graphics quickly while keeping the display secure and professional. It's ideal for promotions, event messaging, customer guidance, directories, and other applications where signs need regular updates.

Edge Tower is better suited for creating a larger static visual presence or permanent branded displays. Its taller profile makes it an excellent choice for prominent wayfinding, identification, or feature messaging where maximum visibility is the priority.

Both products are freestanding and support customer guidance, but they serve different purposes.

Traditional Post Sign Stands combine the post, base, and sign frame into one seamless design for polished, long-term informational displays.

Directrac Sign Stands are freestanding displays that provide significantly larger graphics, double-sided visibility, and the flexibility to quickly replace information. They're suited for promotions, directories, branded messaging, wayfinding, and facility communications beyond the immediate queue.

Many organizations use both together—Post Sign Stands for messaging that rarely changes, and Directrac Sign Stands for seasonal, time-sensitive, or temporary customer communication throughout the facility. This creates a coordinated, layered wayfinding system while maintaining a consistent professional appearance.