When customers are waiting in line, they are quick to form opinions (positive and negative) about a brand and the quality of their entire experience with the business thus far. The waiting line is a place where the entire customer service experience can be made or broken. And the kiss of death is to leave customers disappointed.
“Waiting time is the single most important factor in customer satisfaction.” - PACO UNDERHILL, WHY WE BUY
Harris Interactive research discovered that 86 percent of customers have stopped doing business with a company because of poor customer service. And 68% of customers leave because they think you don’t care about them. These statistics highlight the importance of a quality customer service experience in the queue. The good news: A handful of small changes can make a big difference in creating a positive waiting line experience. Our latest infographic shares some quick tips and information to help you boost customer satisfaction and profits by decreasing wait times. Our accompanying Why We Won’t Wait guide goes into more detail to give you clear steps you can take.
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