October 12, 2011 | Categories: Signage & Wayfinding

Digital signage, merchandising and branding company GoGo Cast recently signed a seven-year agreement with lottery technology and services provider GTECH, which operates 145,000 lottery retailers nationwide.

GoGo Cast's digital screens will be featured in GTECH's stores, and will provide "interesting, entertaining and engaging" information during the in-store experience, the company says. The screens offer flexible programming that can be customized to the specific market in which the lottery is located. Advertisements can also be cut into specific time segments, allowing retailers to promote certain items at different points of the day.

"(The companies will use) extensive customer and location data to create streaming lottery content tailored to retailer locations in U.S. jurisdictions … (and) lotteries and their retailers will have the ability to reach an in-store audience to deliver impactful marketing messages at precisely the right time and location to influence purchase decisions," said David Paolo, president and CEO of GoGo Cast.

Digital signage has been proven to increase lottery sales in the past. Norwegian lottery Norsk Tipping used Cisco Digital Media Systems' solution to promote games in 4,500 retail stores. The company saw an increased number of consumer purchases following the installation, saved 50 percent on advertising and achieved rapid return on investment.