Valencia, California - Lavi Industries, a leading provider of in-queue merchandising and queue management solutions, announced today that it will be partnering with ZenGenius, a Visual & Event Merchandising Company and Creative Consultant to major retailers, as it presents its Future of Retail store at the Cultivate’14 trade show at the Greater Columbus Convention Center, July 12 – July 15, 2014.
As the centerpiece of the new Retail Terrace — an additional exhibit hall especially for retailers —the Future of Retail store will give conference attendees a glimpse into the latest retail technologies and strategies to elevate the customer experience. “We are extremely excited to be working with ZenGenius and to be a part of their Future of Retail store,” said Perry Kuklin, Director of Marketing and Business Development for Lavi Industries. “By showcasing our customer flow and merchandising solutions we hope to inspire and inform Cultivate’14 attendees about retail solutions available right now to capture the attention and dollars of future customers,” added Mr. Kuklin. The in-queue merchandising and queue management solutions being showcased at Cultivate’14 can be viewed at http://www.lavi.com/cultivate14.
The Future of Retail store will offer visitors entertainment, inspiration, information and atmosphere to captivate consumers and give them an engaging in-store experience. The store will feature the latest integrated technologies including social media, video, mobile shopping, an interactive garden corner, in-queue impulse merchandising, and electronic queuing.
“Cultivate’14 attendees will have the opportunity to experience, first hand, an integrated approach to in-store retail using several solutions,” explained Joe Baer, Founder and CEO of ZenGenius. He continued, “We’ve used movement, light, sound and scent to contribute to a memorable store experience that tantalizes all the senses. Additionally, we’ve leveraged the latest technologies including social media, video and mobile to provide each consumer with their own unique experience.”
Cultivate’14 – An AmericanHort Experience is the premier educational and trade show event for horticultural professionals in North America, attracting thousands of attendees to Columbus, Ohio every July. This year marks the debut of the Retail Terrace, an additional exhibit hall specifically geared for retailers.
About Lavi Industries
Based in Valencia, California, Lavi Industries is the premier provider of public guidance, crowd control solutions, and queue management systems in North America. Leveraging its portfolio of world-class brands – Beltrac® stanchions, Directrac® signage systems, Qtrac® electronic queuing systems, and NeXtrac® in-line merchandising systems – Lavi has helped the world’s leading companies effectively guide people in, through, and out of their facilities. More information is available at http://www.lavi.com.
ZenGenius was born in 1999 with a vision to bring the knowledge of Visual Merchandising to the world, keep the art of Visual Merchandising vibrant and provide a unique type of creative support to retailers and businesses nationally and internationally. For more information, please visit http://www.zengenius.com.
Director of Marketing
Lavi Industries Inc.